US Demands Google Sell Ad Tools to Restore Competition

Tuesday, May 6, 2025, 5:20 am

U.S. authorities are ramping up pressure on Google by insisting that the tech giant divest specific advertising products to revive a competitive market. Following a federal judge’s ruling on monopoly practices, the government argues that shedding these assets is essential, though Google claims the move is both unwarranted and technically unfeasible.

Reddit: r/politics

macrumors.com / Google Facing Breakup of Ad Business as DOJ Recommends Divestiture After Antitrust Ruling

The United States Justice Department wants Google to make major changes to its ad business in order to restore competition, with the government suggesting that Google divest both Ad Exchange (AdX) and Ad Manager (often referred to as DFP). The DoJ made the recommendation in an updated filing…

theverge.com / DOJ’s proposed Google changes would ‘deeply undermine user trust,’ search chief says

The government's proposal to make Google share its search data with competitors would "deeply undermine user trust" by putting queries in the hands of potentially less secure rivals, the company's search chief Elizabeth Reid testified Tuesday. The Justice Department has proposed forcing Google to…

theinformation.com / The Department of Justice Argues for Breakup in Adtech Case - The Information

The Department of Justice Argues for Breakup in Adtech Case The Information

theverge.com / DOJ asks court to split up Google’s ad tech empire

The US Department of Justice filed a plan in court to make Google divest its advertising marketplace and ad management platform, part of a proposal to address the company’s “decade-long campaign of exclusionary conduct,” which a judge has declared violates antitrust law. On Monday, the DOJ and…

engadget.com / DOJ pushes for Google to sell its advertising platforms

In April, a US District Court ruled that Google monopolized open-web digital ad markets. Now, the tech giant and the US Justice Department are at odds about what Google must do about it. The DOJ argues that Google should sell AdX, or Ad Exchange, a platform for publishers to sell unused ad space in…

winbuzzer.com / DOJ Seeks Google Ad Monopoly Tech Breakup After Antitrust Ruling

The U.S. DOJ has formally requested a court order Google to sell its AdX and DFP ad tech businesses following an antitrust monopoly ruling. The post DOJ Seeks Google Ad Monopoly Tech Breakup After Antitrust Ruling appeared first on WinBuzzer.

androidheadlines.com / Google’s Ad Tech Monopoly? The DOJ Has a Fix for That

The post Google’s Ad Tech Monopoly? The DOJ Has a Fix for That appeared first on Android Headlines.

wsj.com / U.S. Urges Breakup of Google Ad Businesses

Google said in a court filing that divestiture isn’t warranted in this case, and wouldn’t be technically feasible.

techcrunch.com / US DoJ wants Google to sell two of its ad products

The U.S. Department of Justice is proposing that Google sell two of its advertising products to restore competition in the ad tech space, according to a new filing. The proposal comes after a judge found Google guilty of “willfully acquiring and maintaining monopoly power” in the digital ad space…

techinasia.com / US Justice Dept proposes Google sell ad tools

This proposal follows a federal judge's ruling that found Google unlawfully dominated two online ad-tech markets.

permalink / 10 stories from sources in 4 days ago #techpolicy #google #antitrust #doj

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