US Demands Google Sell Ad Tools to Restore Competition

Tuesday, May 6, 2025, 5:20 am more...

U.S. authorities are ramping up pressure on Google by insisting that the tech giant divest specific advertising products to revive a competitive market. Following a federal judge’s ruling on monopoly practices, the government argues that shedding these assets is essential, though Google claims the move is both unwarranted and technically unfeasible.

Reddit: r/politics

macrumors.com / Google Facing Breakup of Ad Business as DOJ Recommends Divestiture After Antitrust Ruling

theverge.com / DOJ’s proposed Google changes would ‘deeply undermine user trust,’ search chief says

theinformation.com / The Department of Justice Argues for Breakup in Adtech Case - The Information

theverge.com / DOJ asks court to split up Google’s ad tech empire

engadget.com / DOJ pushes for Google to sell its advertising platforms

permalink / 10 stories from sources in 4 days ago #techpolicy #google #antitrust #doj +

Google Ad Tech Antitrust Trial Set to Begin This September

Friday, May 2, 2025, 1:20 pm more...

Google is bracing for a high-stakes antitrust trial over its ad tech practices, with proceedings scheduled to start in mid-September. The case could have major repercussions for the company’s advertising model, as regulators dig deep into its market behavior and potentially reshape the digital ad landscape.

techinasia.com / US Court sets trial over Google’s ad tech case on September

arstechnica.com / DOJ confirms it wants to break up Google’s ad business

winbuzzer.com / DOJ Signals Intent to Dismantle Google’s Ad Tech Empire; Schedules September Trial

www.ft.com/ / US to demand Google break up its online advertising business - Financial Times

permalink / 7 stories from sources in 7 days ago #google #antitrust #doj #law +