barry@rustybrick.com (Barry Schwartz) / seroundtable - OpenAI announced on Friday it will begin testing ads in the ChatGPT responses in the coming weeks. The ads will show on the free product and low-cost subscription tier, ChatGPT Go. The ads will show under the main response and not influence the answers Ch…
Editor: Let's be real here: this was as inevitable as it was risky. The big risk is what it does to consumer's perception of trustworthiness - how will OpenAI structure their ads product so that users don't feel like their ChatGPT responses are compromised or suspect? How do you accept a product recommendation when you're not sure whether the AI is incentivized to recommend a particular product?
Back to Top / Monday, January 19, 2026, 7:23 am / permalink 18162 / 12 stories in 6 wks
Leak: OpenAI Testing Ads on ChatGPT / 3 months
OpenAI explores ad-supported model to sustain free ChatGPT usage / 6 wks
OpenAI adds ads to ChatGPT as rivals reshuffle free tiers / 21 days
ChatGPT rolls out ads following Anthropic’s Super Bowl jab / 25 days
OpenAI Halts ChatGPT App Suggestions Posing as Ads / 2 months
Anthropic commits to an ad‑free Claude in bold anti-ad stance / 4 wks
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