Instagram Testifies on Threads Integration in Meta Antitrust Trial

Thursday, May 8, 2025, 2:20 pm

In a dramatic turn during Meta’s antitrust trial, an Instagram executive revealed that the popular Threads app was initially conceived as an integrated feature within Instagram. This courtroom testimony highlights Meta’s complex strategy amid mounting scrutiny over its market practices and reinforces the heated debate around tech monopolies.

theverge.com / Instagram CEO testifies about competing with TikTok: ‘You’re either growing, or you’re slowly dying’

When Adam Mosseri took over Meta-owned Instagram as CEO in 2018, the app was experiencing what he'd later call "concerning" drops and plateaus in user engagement, thanks partly to fierce competition from a new app: TikTok. Instagram estimated in 2019 that 23 percent of the decline in time spent on…

theinformation.com / Instagram Head Testifies in Meta Antitrust Case - The Information

Instagram Head Testifies in Meta Antitrust Case The Information

theverge.com / Threads was originally going to live inside the Instagram app

Instagram boss Adam Mosseri is on the stand today in Meta’s antitrust trial. In trying to prove the social network is not a monopoly, he shared that the Threads app could have been just a feature inside of Instagram. Meta was working on built-in Threads features for Instagram first to compete with…

permalink / 3 stories from sources in 39 hours ago #techpolicy #meta #antitrust #apps

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Instagram Testifies on Threads Integration in Meta Antitrust Trial

More Top Stories...

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Chrome battles online scams with on-device AI

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