Meta Tests Video Ads on Threads Platform
Thursday, May 8, 2025, 3:20 pm
Meta has set its sights on monetizing Threads by testing video ad integrations, making the app mirror more mainstream competitors in a not-so-subtle bid for extra ad revenue. The experiment is stirring buzz among users and creators as they brace for a new wave of digital interruptions.
For all of the talk about establishing and maintaining connections, for the companies behind them social media platforms are about making money. Advertising plays a massive role in this, and Meta is looking for new ways to grab users’ attention. The company has announced it is testing video ads on…
Instagram's Threads app began testing advertisements for its users at the start of this year, and the social platform is already ramping up its monetization efforts. Meta announced at IAB NewFronts that it will start testing video ads on Threads. The company didn't get specific about the size or…
Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, which began last month with the opening up of ads to global advertisers. The news was announced at…
permalink / 3 stories from sources in 41 hours ago #digitalmarketing #meta #apps
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