Apple’s Bold Safari AI Search Redesign Unveiled

Wednesday, May 7, 2025, 11:20 am

Apple is rethinking its flagship Safari browser by injecting AI-powered search capabilities that dare to rival Google. The company’s renewed search strategy comes amid market jitters and plenty of bravado, sparking ripples in tech circles while analysts watch with buoyant skepticism.

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winbuzzer.com / Apple Explores AI Search for Safari, Signals Shift from Google to OpenAI, Perplexity, Anthropic

Apple SVP Eddy Cue has revealed the company is actively exploring AI search engines from OpenAI, Perplexity, and Anthropic for Safari, potentially shifting away from its $20B Google deal amid antitrust pressure and the rise of AI. The post Apple Explores AI Search for Safari, Signals Shift from…

theregister.com / Apple exec sends Google shares plunging as he calls AI the new search

Eddy Cue tells DC court Safari will incorporate Anthropic, OpenAI and co An Apple executive's backhanded endorsement of AI as a replacement for traditional internet searches has sent Google stock tumbling. …

theinformation.com / Apple ‘Looking At’ Adding AI Search to Safari Browser, Exec Testifies - The Information

Apple ‘Looking At’ Adding AI Search to Safari Browser, Exec Testifies The Information

gizmodo.com / Apple’s Stock Price Falls After Exec Says It Is Considering Injecting Safari With AI

Eddy Cue said the number of Google searches in Safari fell for the first time ever this year.

arstechnica.com / Cue: Apple will add AI search in mobile Safari, challenging Google

“Prior to AI, my feeling around this was none of the others were valid choices."

the-decoder.com / Google shares slide as Apple explores AI-powered search alternatives

Apple is "actively looking at" reshaping Safari around AI-powered search engines, raising questions about the future of its $20 billion search deal with Google. The news sent Google's stock sharply lower, although the long-term effects for both companies could be more complex. The article…

engadget.com / Apple is considering adding AI search engines to Safari

AI services like Perplexity or OpenAI's SearchGPT could be search engine options in a future version of Safari, Bloomberg reports. The tentative plans were shared by Eddy Cue, Apple's senior vice president of services, while on the stand for Google's ongoing search antitrust case. Cue was called to…

cnet.com / Apple Looking to Transform Safari With AI Search

Depending on which AI is default, it could be a major blow to Google.

theverge.com / Google searches are falling in Safari for the first time ever — probably because of AI

Google searches fell in Safari for the first time ever last month, Apple’s senior vice president of services, Eddy Cue, said during Google’s antitrust trial on Wednesday. “That has never happened in 22 years,” Cue added. Cue linked the dip in searches to the growing use of AI, which the company is…

techcrunch.com / Apple is looking to add AI search engines to Safari

Apple is looking at adding AI search engines from OpenAI, Perplexity, and Anthropic into Safari, Bloomberg reported on Wednesday. Eddy Cue, Apple’s Senior Vice President of Services, made the statement during his testimony in the U.S. Justice Department’s lawsuit against Alphabet. Cue’s disclosure…

appleinsider.com / Apple working on adding AI-powered search to Safari

Apple is thinking about making changes to Safari to work with AI-based search engines, as it considers what it can do if courts end the $20 billion default search deal with Google.Safari, Apple's browserGoogle is facing the prospect of making changes to its business, as a court tries to work out…

theverge.com / Apple is looking at adding Perplexity and other AI search engines to Safari

Apple is “actively looking at” bringing AI search options to Safari. Eddy Cue, Apple’s senior vice president of services, made the statement during Google’s antitrust trial on Wednesday, saying the company will likely add AI search features to Safari in the coming year as they continue to improve.…

bgr.com / AI search may be built right into Safari in iOS 19

Apple is expected to preview iOS 19 during the WWDC 2025 keynote next June. While little is known about the company’s upcoming functions, it’s possible … The post AI search may be built right into Safari in iOS 19 appeared first on BGR.

reuters.com/business / Apple looks to add AI search to company's browser, Bloomberg reports - Reuters

Apple looks to add AI search to company's browser, Bloomberg reports Reuters

macrumors.com / Apple Working to Add AI Search Options to Safari

Apple is looking at reworking Safari to directly support AI-powered search services, Bloomberg's Mark Gurman reports. Apple's senior vice president of services Eddy Cue today disclosed that Apple is "actively looking at" reshaping Safari around AI search as part of testimony in the lawsuit…

zerohedge.com / Stocks Slide As Apple Exec Admits Efforts To Replace Google For AI Search

Stocks Slide As Apple Exec Admits Efforts To Replace Google For AI Search Apple Senior Vice President of Services Eddy Cue testified that the company is "actively exploring" a redesign of its Safari browser to prioritize AI-powered search engines, amid potential fallout from its deal…

permalink / 16 stories from sources in 2 days ago #ai #apple #browsers #ios

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