Apple to Revamp iPhone Release Cycles with Split-Year Strategy

Saturday, May 3, 2025, 11:20 am

In a surprising shakeup, Apple is set to overhaul its flagship iPhone launch schedule. Industry insiders report that premium models—including a rumored foldable version—will debut in fall 2026, while standard models are slated for a spring 2027 release. The move aims to more precisely target market segments, albeit amid some lingering mysteries.

Bluesky: @appleinsider.com


androidheadlines.com / Apple's 2026 iPhone Shake-Up: Foldable & Pro to Launch First!

The post Apple's 2026 iPhone Shake-Up: Foldable & Pro to Launch First! appeared first on Android Headlines.

theverge.com / Apple may stagger next year’s iPhones to make way for a foldable

Apple is planning to shuffle its iPhone release schedule next year as it releases the first foldable iPhone to make things more manageable, reports The Information. The plan is for the foldable to come out with the iPhone 18 Pro and “Air” models, while the standard iPhone 18 gets shunted back to…

macrumors.com / iPhone 17e Looking Less Likely — Here's Why

Earlier this year, Apple released the iPhone 16e, a more affordable iPhone 16 model that starts at $599 in the United States. While the iPhone 16e effectively replaced the iPhone SE, it is also a first-of-its-kind device, so the release cadence for future models has yet to be established. In…

appleinsider.com / Apple is rumored to radically change up the iPhone 18 release schedule

Apple reportedly plans to shake up its iPhone release schedule starting with the iPhone 18, with only the flagship Pro models rumored to arrive in 2026.A render of what the iPhone Fold could look like - Image Credit: AppleInsiderSince 2019 and the iPhone 11 Pro, Apple has launched its Pro iPhone…

macrumors.com / Apple Plans Split iPhone Launch Strategy: Pro and Foldable in Fall 2026, Standard in Spring 2027

Starting in 2026, Apple plans to change the release cycle for its flagship iPhone lineup, according to The Information. Apple will release the more expensive ‌iPhone‌ 18 Pro models in the fall, delaying the release of the standard ‌iPhone‌ 18 until the spring. The shift may be because Apple…

theinformation.com / Apple Plans iPhone Release Schedule Shakeup, New Styles - The Information

Apple Plans iPhone Release Schedule Shakeup, New Styles  The Information


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